Funnels can be made complex … actually complicated, so complicated that most people quit prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Pinterestva
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Pinterestva
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high costs for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Samcart Pinterestva
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Pinterestva
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across several pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Pinterestva
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, since I have huge prepare for funnel home builders in the works quickly!Samcart Pinterestva
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Pinterestva
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is so much details out there that it is extremely hard to understand which to trust.
Social evidence gives us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Pinterestva
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You need actually to request for their cash and take it!Samcart Pinterestva
Here’s where your checkout form can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!