Funnels can be made complex … truly made complex, so complex that most people quit prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Physical Products
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Physical Products
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Physical Products
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Physical Products
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these steps across multiple pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Physical Products
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you sign up, since I have big plans for funnel home builders in the works soon!Samcart Physical Products
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Physical Products
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond… Customers are doubtful. Social proof is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is incredibly hard to understand which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Physical Products
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require really to ask for their cash and take it!Samcart Physical Products
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!