Funnels can be made complex … truly complicated, so complex that the majority of people give up before they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart/photzy
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart/photzy
Well, it certainly caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart/photzy
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart/photzy
A common method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart/photzy
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However make sure you sign up, because I have huge prepare for funnel home builders in the works quickly!Samcart/photzy
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart/photzy
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly tough to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart/photzy
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are several successful formats for warranties:
30+ day cash back 110% refund assurance.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need actually to ask for their cash and take it!Samcart/photzy
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!