Funnels can be complicated … truly made complex, so complex that most people give up before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Paypal Api
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Paypal Api
Well, it certainly caught on since Samcart is able to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Paypal Api
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Paypal Api
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Paypal Api
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … But ensure you sign up, because I have huge prepare for funnel home builders in the works soon!Samcart Paypal Api
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some tips:
1.Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Paypal Api
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the best psychological weapon we need to persuade people.
There is a lot info out there that it is exceptionally challenging to understand which to trust.
Social proof offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Paypal Api
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You require really to ask for their money and take it!Samcart Paypal Api
Here’s where your checkout form can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!