Funnels can be complicated … actually complicated, so complex that many people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Payment Processors
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Payment Processors
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Samcart Payment Processors
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Payment Processors
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their pain or achieve their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout multiple pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Payment Processors
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have big prepare for funnel contractors in the works soon!Samcart Payment Processors
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Payment Processors
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social evidence offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Payment Processors
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need in fact to ask for their money and take it!Samcart Payment Processors
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!