Funnels can be made complex … actually complicated, so complicated that most people give up prior to they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Pay What You Want
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Pay What You Want
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Samcart Pay What You Want
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Pay What You Want
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Pay What You Want
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … However ensure you register, since I have huge plans for funnel builders in the works quickly!Samcart Pay What You Want
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Pay What You Want
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond… Customers are hesitant. Social proof is the very best mental weapon we need to encourage individuals.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Pay What You Want
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require in fact to request their cash and take it!Samcart Pay What You Want
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!