Funnels can be complicated … actually complicated, so complex that the majority of people quit before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Pages
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Pages
Well, it certainly caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Samcart Pages
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Pages
A common method to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or achieve their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Pages
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … But ensure you sign up, because I have big prepare for funnel home builders in the works quickly!Samcart Pages
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Pages
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is incredibly difficult to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Pages
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You require in fact to request for their cash and take it!Samcart Pages
Here’s where your checkout form comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!