Funnels can be complicated … actually made complex, so complicated that many people quit prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Page
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Page
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Page
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Page
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or accomplish their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Page
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make sure you register, since I have huge prepare for funnel builders in the works soon!Samcart Page
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some pointers:
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Page
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the best mental weapon we need to convince people.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Page
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to request their cash and take it!Samcart Page
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!