Funnels can be made complex … actually complicated, so complicated that many people quit before they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Page Examples
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Page Examples
Well, it definitely caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Samcart Page Examples
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Page Examples
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or attain their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Page Examples
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However ensure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!Samcart Page Examples
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Page Examples
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we have to encourage people.
There is so much information out there that it is exceptionally difficult to know which to trust.
Social proof offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Page Examples
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require in fact to ask for their money and take it!Samcart Page Examples
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!