Funnels can be made complex … truly complicated, so complicated that the majority of people quit before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Page Example
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right? Samcart Page Example
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Page Example
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Page Example
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or attain their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Page Example
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make certain you register, since I have huge plans for funnel contractors in the works soon!Samcart Page Example
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Page Example
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social evidence provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Page Example
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require in fact to request their money and take it!Samcart Page Example
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!