Funnels can be complicated … truly complicated, so complex that most people give up before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Owner
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Owner
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Samcart Owner
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Owner
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their pain or achieve their preferred condition
Action: give them the chance to buy
Many sales funnels extend these actions across numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Owner
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But make sure you register, because I have huge plans for funnel home builders in the works soon!Samcart Owner
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Owner
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond… Customers are skeptical. Social proof is the best psychological weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social proof gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Owner
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re almost ready to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need in fact to request for their cash and take it!Samcart Owner
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
