Funnels can be complicated … truly made complex, so complicated that most people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Order Forms
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Order Forms
Well, it certainly caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Order Forms
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Order Forms
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Order Forms
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But ensure you sign up, because I have huge plans for funnel builders in the works soon!Samcart Order Forms
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Order Forms
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the very best mental weapon we need to persuade people.
There is so much info out there that it is extremely tough to understand which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Order Forms
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% money back warranty.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You require actually to request for their money and take it!Samcart Order Forms
Here’s where your checkout form comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!