Funnels can be complicated … truly complicated, so complicated that most people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Order Bump
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Order Bump
Well, it certainly caught on since Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Samcart Order Bump
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Order Bump
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Order Bump
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make certain you sign up, since I have huge prepare for funnel contractors in the works soon!Samcart Order Bump
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Order Bump
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond… Customers are hesitant. Social proof is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social evidence provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Order Bump
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to request for their cash and take it!Samcart Order Bump
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of current best practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!