Funnels can be complicated … really made complex, so complicated that many people quit prior to they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart, Or Thrivecart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart, Or Thrivecart
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Samcart, Or Thrivecart
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart, Or Thrivecart
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or achieve their wanted condition
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart, Or Thrivecart
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!Samcart, Or Thrivecart
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart, Or Thrivecart
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social evidence provides us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart, Or Thrivecart
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You need actually to ask for their money and take it!Samcart, Or Thrivecart
Here’s where your checkout form comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!