Funnels can be complicated … really made complex, so complicated that most people give up before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart One Page Website

Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.

What is the one-page funnel?

Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …

Pretty cool concept, right? Samcart One Page Website

Well, it certainly caught on since Samcart is able to charge incredibly high prices for this guarantee:

Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Samcart One Page Website

In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).

Why does the one page funnel work?

Let’s take a glimpse at why sales funnels work.

Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart One Page Website

A typical method to do this is what’s referred to as the “AIDA” model:

In this particular order, you should:

Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or accomplish their desired condition
Action: give them the chance to buy

Most sales funnels extend these steps throughout several pages, processes, emails, and so on.

The primary claim of the one-page funnel is to shorten the process to a single page.Samcart One Page Website

An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.

How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?

Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).

More information on each concept listed below (as well as a link to download the whole funnel!).

Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you sign up, since I have huge prepare for funnel builders in the works soon!Samcart One Page Website

This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.

Here’s a quick breakdown of the significant elements of the One Page Funnel:

1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.

The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.

Some suggestions:

1.Never ever lie … seriously – there are enough crappy online marketers out there currently.

Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”

Use numbers whenever possible.Samcart One Page Website

A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.

Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.

The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.

You can use several video sales letter structures, which I’ll cover in a future post.

The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.

3. Client Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the best mental weapon we need to encourage individuals.

There is so much details out there that it is incredibly difficult to know which to trust.

Social proof offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.

Which’s exactly what a strong set of reviews on your sales page can do.Samcart One Page Website

If you put the reviews right under the sales video, you achieve this extremely well.

4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically prepared to purchase. Now you simply need that last tiny touch to make them purchase …

And that’s what a rock-solid product assurance is all about.

Testimonials have revealed that your item has worked for others … however your reader will naturally believe:

But what if it simply does not work for me?

That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.

There are numerous effective formats for guarantees:

30+ day refund 110% cash back guarantee.
Your client wants to be assured that you will still support them when you have their money.

5. A clear, basic call to action.
This part is easy, however so crucial.

You need in fact to request their cash and take it!Samcart One Page Website

Here’s where your checkout form can be found in.

The main objective of this step is making the procedure as easy as possible for your users.

Do not request for 40 data points that you do not need.

Do not wish to deliver anything? Then you don’t require their shipping address!

This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.

I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.

Where should we go next?

This guide offered you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a specific tool is required to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!