Funnels can be complicated … actually complicated, so complex that many people give up prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart One Page Website
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart One Page Website
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Samcart One Page Website
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart One Page Website
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their discomfort or attain their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart One Page Website
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But make sure you register, because I have huge prepare for funnel builders in the works soon!Samcart One Page Website
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some suggestions:
1.Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart One Page Website
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social evidence is the best mental weapon we have to convince people.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social proof gives us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart One Page Website
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require actually to ask for their cash and take it!Samcart One Page Website
Here’s where your checkout kind is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!