Funnels can be made complex … actually made complex, so complicated that many people quit before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart One-page Formula
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart One-page Formula
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart One-page Formula
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart One-page Formula
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart One-page Formula
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make sure you sign up, since I have big prepare for funnel contractors in the works quickly!Samcart One-page Formula
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart One-page Formula
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is so much details out there that it is exceptionally challenging to know which to trust.
Social proof gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart One-page Formula
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for service warranties:
30+ day money back 110% money back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to request for their cash and take it!Samcart One-page Formula
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!