Funnels can be complicated … actually complicated, so complicated that most people give up before they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart On WordPress
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart On WordPress
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Samcart On WordPress
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart On WordPress
A common method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart On WordPress
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you sign up, since I have huge plans for funnel contractors in the works quickly!Samcart On WordPress
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart On WordPress
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely difficult to know which to trust.
Social proof gives us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart On WordPress
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re almost ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require actually to request their cash and take it!Samcart On WordPress
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!