Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Nonprofit
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Nonprofit
Well, it absolutely caught on because Samcart is able to charge exceptionally high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart Nonprofit
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Nonprofit
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or attain their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Nonprofit
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make sure you sign up, due to the fact that I have huge plans for funnel builders in the works quickly!Samcart Nonprofit
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Nonprofit
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the best psychological weapon we need to convince individuals.
There is a lot details out there that it is extremely difficult to know which to trust.
Social proof gives us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Nonprofit
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically all set to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for warranties:
30+ day refund 110% cash back guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need actually to ask for their money and take it!Samcart Nonprofit
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!