Funnels can be made complex … truly complicated, so complicated that many people quit before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart News
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart News
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart News
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart News
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or achieve their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across numerous pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart News
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have big prepare for funnel contractors in the works quickly!Samcart News
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart News
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Clients are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social proof gives us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart News
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for warranties:
30+ day refund 110% cash back warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need actually to request for their cash and take it!Samcart News
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!