Funnels can be made complex … truly complicated, so complicated that most people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart New York Office
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart New York Office
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Samcart New York Office
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart New York Office
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their pain or achieve their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart New York Office
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … However ensure you sign up, because I have big plans for funnel home builders in the works soon!Samcart New York Office
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart New York Office
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the best mental weapon we need to persuade people.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart New York Office
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it means they’re almost all set to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have revealed that your item has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day money back 110% money back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need really to request their money and take it!Samcart New York Office
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!