Funnels can be complicated … actually complicated, so complicated that most people give up prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Merge Duplicate
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Merge Duplicate
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Merge Duplicate
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Samcart Merge Duplicate
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or accomplish their desired condition
Action: give them the chance to buy
A lot of sales funnels extend these steps across numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Merge Duplicate
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make sure you sign up, because I have huge plans for funnel builders in the works quickly!Samcart Merge Duplicate
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Merge Duplicate
A solid starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot details out there that it is incredibly challenging to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Merge Duplicate
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% refund guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require in fact to request for their money and take it!Samcart Merge Duplicate
Here’s where your checkout type can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!