Funnels can be complicated … truly complicated, so complex that many people give up prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Merge Customers
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Merge Customers
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Merge Customers
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Merge Customers
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or achieve their preferred condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Merge Customers
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But make certain you register, due to the fact that I have huge plans for funnel home builders in the works soon!Samcart Merge Customers
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Merge Customers
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is so much information out there that it is incredibly hard to know which to trust.
Social proof gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Merge Customers
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to request for their cash and take it!Samcart Merge Customers
Here’s where your checkout kind is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!