Funnels can be made complex … actually complicated, so complicated that most people quit prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Membermouse
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Samcart Membermouse
Well, it definitely caught on because Samcart is able to charge exceptionally high rates for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Membermouse
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Membermouse
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their pain or achieve their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Membermouse
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make sure you register, since I have big plans for funnel home builders in the works soon!Samcart Membermouse
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Membermouse
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Membermouse
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You require really to ask for their money and take it!Samcart Membermouse
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!