Funnels can be complicated … truly made complex, so complex that the majority of people quit prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Member Mouse Integration
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Member Mouse Integration
Well, it absolutely caught on since Samcart is able to charge extremely high prices for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Samcart Member Mouse Integration
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Member Mouse Integration
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or achieve their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these actions across multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Member Mouse Integration
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make sure you sign up, because I have huge prepare for funnel builders in the works soon!Samcart Member Mouse Integration
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Member Mouse Integration
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the best mental weapon we need to convince people.
There is so much details out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Member Mouse Integration
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day money back 110% money back assurance.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need actually to request for their cash and take it!Samcart Member Mouse Integration
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!