Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Mailing Address
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Mailing Address
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Mailing Address
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Mailing Address
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or attain their desired condition
Action: provide the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Mailing Address
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However make certain you sign up, since I have huge plans for funnel home builders in the works quickly!Samcart Mailing Address
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Mailing Address
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the best psychological weapon we have to convince people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social evidence provides us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Mailing Address
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You need really to request for their money and take it!Samcart Mailing Address
Here’s where your checkout form is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!