Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Logo
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Logo
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Samcart Logo
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Logo
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Logo
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you register, due to the fact that I have big plans for funnel builders in the works quickly!Samcart Logo
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Logo
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond… Customers are skeptical. Social proof is the best psychological weapon we have to encourage people.
There is so much information out there that it is extremely difficult to know which to trust.
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Logo
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You need really to request for their money and take it!Samcart Logo
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!