Funnels can be complicated … actually made complex, so complex that the majority of people quit before they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Logo Requirements
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Logo Requirements
Well, it definitely caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Samcart Logo Requirements
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Samcart Logo Requirements
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or achieve their desired condition
Action: give them the chance to buy
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Logo Requirements
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However ensure you sign up, since I have huge plans for funnel contractors in the works soon!Samcart Logo Requirements
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Logo Requirements
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social proof is the very best mental weapon we need to convince people.
There is so much details out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Logo Requirements
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it means they’re almost ready to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are several successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to request for their cash and take it!Samcart Logo Requirements
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!