Funnels can be made complex … actually made complex, so complex that many people quit prior to they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Login
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right? Samcart Login
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Login
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Login
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or accomplish their desired condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Login
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you register, since I have big prepare for funnel builders in the works quickly!Samcart Login
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Some ideas:
1.Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Login
A solid starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is so much information out there that it is exceptionally hard to understand which to trust.
Social evidence provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Samcart Login
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so important.
You require actually to ask for their cash and take it!Samcart Login
Here’s where your checkout type comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
