Funnels can be made complex … really made complex, so complicated that many people give up prior to they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Lms Integrations
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Samcart Lms Integrations
Well, it absolutely caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Samcart Lms Integrations
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Lms Integrations
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or attain their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these actions across multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Lms Integrations
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make sure you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!Samcart Lms Integrations
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Lms Integrations
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much information out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Lms Integrations
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require actually to request their cash and take it!Samcart Lms Integrations
Here’s where your checkout form is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!