Funnels can be complicated … really made complex, so complicated that most people quit before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Linkedin
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Linkedin
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Linkedin
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Linkedin
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout several pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Linkedin
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you register, since I have big prepare for funnel home builders in the works quickly!Samcart Linkedin
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Linkedin
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we have to convince people.
There is so much information out there that it is incredibly hard to know which to trust.
Social proof provides us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Linkedin
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require in fact to request for their cash and take it!Samcart Linkedin
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!