Funnels can be made complex … truly complicated, so complex that the majority of people quit before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Lifetime
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Lifetime
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Lifetime
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Lifetime
A common way to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these actions throughout several pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Lifetime
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But make sure you register, since I have huge plans for funnel contractors in the works soon!Samcart Lifetime
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Lifetime
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Clients are doubtful. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot information out there that it is extremely hard to understand which to trust.
Social evidence offers us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Lifetime
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically all set to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% refund guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to request their money and take it!Samcart Lifetime
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!