Funnels can be complicated … actually made complex, so complex that many people quit prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Leadpages
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Leadpages
Well, it definitely caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Samcart Leadpages
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Leadpages
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
Many sales funnels extend these actions across several pages, processes, emails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Leadpages
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make certain you register, because I have huge plans for funnel builders in the works soon!Samcart Leadpages
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Leadpages
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is a lot information out there that it is exceptionally challenging to know which to trust.
Social evidence gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Leadpages
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% money back assurance.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to request their cash and take it!Samcart Leadpages
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!