Funnels can be complicated … truly made complex, so complex that many people quit before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Kajabi Integration
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Samcart Kajabi Integration
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Samcart Kajabi Integration
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Samcart Kajabi Integration
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout multiple pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Kajabi Integration
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you sign up, since I have big plans for funnel home builders in the works soon!Samcart Kajabi Integration
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Kajabi Integration
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the very best mental weapon we need to encourage people.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social proof offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Kajabi Integration
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re nearly prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day refund 110% refund warranty.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need in fact to request their cash and take it!Samcart Kajabi Integration
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!