Funnels can be made complex … really made complex, so complicated that the majority of people quit before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Justin
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Justin
Well, it absolutely caught on since Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart Justin
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Justin
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or achieve their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Justin
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make certain you register, due to the fact that I have big prepare for funnel builders in the works soon!Samcart Justin
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some suggestions:
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Justin
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the very best psychological weapon we need to persuade individuals.
There is so much info out there that it is exceptionally hard to understand which to trust.
Social proof gives us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Justin
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it means they’re nearly ready to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need in fact to request for their cash and take it!Samcart Justin
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
