Funnels can be complicated … really made complex, so complicated that the majority of people give up prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Inventory
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Samcart Inventory
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Inventory
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Inventory
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their pain or achieve their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Samcart Inventory
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make certain you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!Samcart Inventory
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Inventory
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Inventory
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need really to ask for their cash and take it!Samcart Inventory
Here’s where your checkout form is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!