Funnels can be complicated … truly made complex, so complicated that most people quit before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Integrations
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Integrations
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Samcart Integrations
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Integrations
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or attain their wanted condition
Action: provide the chance to buy
The majority of sales funnels extend these actions across multiple pages, processes, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Integrations
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But ensure you register, because I have huge plans for funnel builders in the works soon!Samcart Integrations
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Integrations
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the best mental weapon we need to persuade individuals.
There is so much info out there that it is exceptionally hard to understand which to trust.
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Integrations
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re almost prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require in fact to request their money and take it!Samcart Integrations
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!