Funnels can be made complex … actually made complex, so complex that the majority of people quit before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Integrate With WordPress Membermouse
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Samcart Integrate With WordPress Membermouse
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Samcart Integrate With WordPress Membermouse
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Integrate With WordPress Membermouse
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or attain their desired condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across several pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Integrate With WordPress Membermouse
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However make certain you register, due to the fact that I have big plans for funnel home builders in the works quickly!Samcart Integrate With WordPress Membermouse
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Integrate With WordPress Membermouse
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the very best psychological weapon we need to convince people.
There is a lot info out there that it is extremely hard to understand which to trust.
Social proof gives us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Samcart Integrate With WordPress Membermouse
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% money back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need in fact to request their money and take it!Samcart Integrate With WordPress Membermouse
Here’s where your checkout kind is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!