Funnels can be made complex … really complicated, so complex that the majority of people quit prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Instagram
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Instagram
Well, it definitely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Samcart Instagram
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart Instagram
A common method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Instagram
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you sign up, since I have huge prepare for funnel builders in the works quickly!Samcart Instagram
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Instagram
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the very best mental weapon we have to convince individuals.
There is so much info out there that it is exceptionally difficult to understand which to trust.
Social evidence gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Instagram
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have shown that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to request their cash and take it!Samcart Instagram
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!