Funnels can be made complex … actually made complex, so complex that the majority of people give up prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Increasing Price
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Increasing Price
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Samcart Increasing Price
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Increasing Price
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across several pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Increasing Price
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … However make sure you register, due to the fact that I have huge plans for funnel home builders in the works quickly!Samcart Increasing Price
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Increasing Price
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the best mental weapon we have to convince individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.
Social proof offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Samcart Increasing Price
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost prepared to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require in fact to request their money and take it!Samcart Increasing Price
Here’s where your checkout kind is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!