Funnels can be complicated … truly complicated, so complicated that most people give up prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Image Tutorial
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right? Samcart Image Tutorial
Well, it absolutely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Image Tutorial
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Samcart Image Tutorial
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their pain or attain their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Samcart Image Tutorial
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have big prepare for funnel builders in the works soon!Samcart Image Tutorial
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Samcart Image Tutorial
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the best mental weapon we need to persuade individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.
Social evidence provides us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Image Tutorial
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re nearly all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for guarantees:
30+ day money back 110% money back guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need in fact to request their cash and take it!Samcart Image Tutorial
Here’s where your checkout kind comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!