Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart How To Upsell

Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.

What is the one-page funnel?

Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …

Pretty cool idea, right? Samcart How To Upsell

Well, it certainly caught on because Samcart has the ability to charge very high prices for this guarantee:

Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Samcart How To Upsell

In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).

Why does the one page funnel work?

Let’s take a quick look at why sales funnels work.

Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart How To Upsell

A typical way to do this is what’s known as the “AIDA” design:

In this particular order, you need to:

Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their desired condition
Action: give them the opportunity to buy

A lot of sales funnels extend these actions throughout multiple pages, processes, emails, etc.

The main claim of the one-page funnel is to shorten the process to a single page.Samcart How To Upsell

An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.

How to implement the One Page Funnel using Cartflows and Thrive Designer?

Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).

More details on each concept listed below (as well as a link to download the entire funnel!).

Get the whole funnel totally free????
The free One Page Funnel has actually expired … But ensure you sign up, since I have big plans for funnel home builders in the works quickly!Samcart How To Upsell

This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.

Here’s a quick breakdown of the major elements of the One Page Funnel:

1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.

The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.

Some ideas:

1.Never ever lie … seriously – there are enough bad online marketers out there already.

Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”

Use numbers whenever possible.Samcart How To Upsell

A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.

Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.

The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.

You can utilize numerous video sales letter structures, which I’ll cover in a future post.

The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.

3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we have to persuade individuals.

There is so much info out there that it is exceptionally tough to understand which to trust.

Social evidence offers us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.

Which’s precisely what a strong set of testimonials on your sales page can do.Samcart How To Upsell

If you put the testimonials right under the sales video, you achieve this extremely well.

4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re nearly all set to purchase. Now you just need that last small touch to make them buy …

Which’s what a rock-solid item warranty is everything about.

Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:

But what if it simply does not work for me?

That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.

There are a number of successful formats for service warranties:

30+ day refund 110% refund assurance.
Your client wants to be reassured that you will still support them once you have their cash.

5. A clear, easy call to action.
This part is simple, but so crucial.

You require in fact to ask for their cash and take it!Samcart How To Upsell

Here’s where your checkout form can be found in.

The main goal of this step is making the procedure as simple as possible for your users.

Do not ask for 40 information points that you do not require.

Do not wish to deliver anything? Then you do not need their shipping address!

This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.

I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.

Where should we go next?

This guide provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is essential to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!