Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, processes, emails, and so on.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re practically ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are several successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!