Funnels can be made complex … truly made complex, so complex that many people quit prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Help
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Help
Well, it definitely caught on because Samcart has the ability to charge extremely high rates for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Samcart Help
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Help
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or attain their wanted condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across several pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Help
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However ensure you register, because I have big plans for funnel home builders in the works soon!Samcart Help
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Help
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Clients are hesitant. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence offers us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart Help
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% cash back warranty.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to ask for their cash and take it!Samcart Help
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!