Funnels can be made complex … truly made complex, so complex that the majority of people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Help Dunning
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Help Dunning
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high costs for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart Help Dunning
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Help Dunning
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Samcart Help Dunning
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But make certain you register, due to the fact that I have big plans for funnel home builders in the works quickly!Samcart Help Dunning
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Help Dunning
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we need to persuade people.
There is so much details out there that it is incredibly tough to know which to trust.
Social proof gives us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Help Dunning
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost prepared to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are several successful formats for warranties:
30+ day money back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need actually to ask for their cash and take it!Samcart Help Dunning
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!