Funnels can be made complex … actually made complex, so complex that many people quit prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Grow
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Grow
Well, it certainly caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Samcart Grow
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Grow
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their discomfort or attain their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Grow
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you register, due to the fact that I have big plans for funnel contractors in the works quickly!Samcart Grow
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some pointers:
1.Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Grow
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the best mental weapon we need to persuade individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Samcart Grow
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re nearly ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need actually to ask for their money and take it!Samcart Grow
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
