Funnels can be complicated … really made complex, so complicated that many people quit prior to they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Google Analytics
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Samcart Google Analytics
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Samcart Google Analytics
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Google Analytics
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or attain their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these steps across numerous pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Samcart Google Analytics
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … But make sure you sign up, since I have huge prepare for funnel home builders in the works soon!Samcart Google Analytics
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Google Analytics
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the very best psychological weapon we need to convince people.
There is so much information out there that it is incredibly tough to know which to trust.
Social proof provides us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Google Analytics
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re almost ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for warranties:
30+ day money back 110% money back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need actually to ask for their cash and take it!Samcart Google Analytics
Here’s where your checkout type can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!