Funnels can be complicated … actually complicated, so complicated that the majority of people give up before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Funnels
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Samcart Funnels
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high costs for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Funnels
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Funnels
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart Funnels
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … However make certain you register, due to the fact that I have huge plans for funnel home builders in the works quickly!Samcart Funnels
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Funnels
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the best mental weapon we have to encourage individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social proof offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Samcart Funnels
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require actually to request for their money and take it!Samcart Funnels
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!