Funnels can be made complex … actually made complex, so complex that many people quit before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Funnel Google Analytics
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart Funnel Google Analytics
Well, it definitely caught on because Samcart has the ability to charge very high rates for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Funnel Google Analytics
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Samcart Funnel Google Analytics
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or achieve their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Samcart Funnel Google Analytics
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However make certain you register, due to the fact that I have big prepare for funnel contractors in the works soon!Samcart Funnel Google Analytics
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Samcart Funnel Google Analytics
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot details out there that it is exceptionally challenging to understand which to trust.
Social proof offers us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Funnel Google Analytics
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need in fact to request their cash and take it!Samcart Funnel Google Analytics
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!