Funnels can be made complex … really complicated, so complicated that the majority of people quit before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Free Trial
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Samcart Free Trial
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Samcart Free Trial
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Samcart Free Trial
A common way to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to remove their pain or achieve their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these steps across numerous pages, processes, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Samcart Free Trial
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … But ensure you register, because I have huge plans for funnel builders in the works quickly!Samcart Free Trial
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart Free Trial
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we have to persuade people.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social evidence provides us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Samcart Free Trial
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day refund 110% cash back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to request their cash and take it!Samcart Free Trial
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!