Funnels can be complicated … truly made complex, so complicated that many people give up before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Founder

Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.

What is the one-page funnel?

Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic concept is that you can create a single web page with the right structure to transform cold traffic into consumers …

Pretty cool concept, right? Samcart Founder

Well, it absolutely caught on because Samcart has the ability to charge incredibly high costs for this pledge:

Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Founder

In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Samcart Founder

A typical method to do this is what’s known as the “AIDA” model:

In this particular order, you need to:

Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their discomfort or attain their wanted condition
Action: provide the opportunity to buy

A lot of sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc.

The main claim of the one-page funnel is to reduce the process to a single page.Samcart Founder

A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.

How to execute the One Page Funnel using Cartflows and Thrive Architect?

Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).

More information on each principle below (along with a link to download the entire funnel!).

Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However ensure you sign up, because I have big plans for funnel contractors in the works quickly!Samcart Founder

This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.

Here’s a fast breakdown of the major parts of the One Page Funnel:

1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.

The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.

Some pointers:

1.Never ever lie … seriously – there are enough lousy online marketers out there currently.

Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”

Use numbers whenever possible.Samcart Founder

A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].

2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.

Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.

The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.

You can use several video sales letter structures, which I’ll cover in a future post.

The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.

3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we have to persuade people.

There is so much information out there that it is incredibly difficult to understand which to trust.

Social proof gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.

And that’s exactly what a strong set of reviews on your sales page can do.Samcart Founder

If you put the testimonials right under the sales video, you accomplish this effectively.

4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re almost prepared to buy. Now you simply require that last tiny touch to make them purchase …

Which’s what a rock-solid product guarantee is all about.

Testimonials have actually shown that your item has actually worked for others … but your reader will naturally think:

But what if it just does not work for me?

That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.

There are a number of effective formats for service warranties:

30+ day money back 110% refund warranty.
Your customer wants to be reassured that you will still support them when you have their cash.

5. A clear, simple call to action.
This part is easy, however so essential.

You need actually to ask for their cash and take it!Samcart Founder

Here’s where your checkout kind can be found in.

The primary goal of this step is making the procedure as simple as possible for your users.

Do not ask for 40 information points that you do not need.

Do not want to ship anything? Then you don’t need their shipping address!

This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.

I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.

Where should we go next?

This guide offered you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a particular tool is required to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!