Funnels can be complicated … actually made complex, so complicated that many people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Founder
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Samcart Founder
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Founder
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Samcart Founder
A common method to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or achieve their wanted condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Samcart Founder
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!Samcart Founder
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Samcart Founder
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the very best mental weapon we have to persuade people.
There is so much information out there that it is extremely tough to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Samcart Founder
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for service warranties:
30+ day cash back 110% money back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You need in fact to ask for their cash and take it!Samcart Founder
Here’s where your checkout type is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!